KnowHow by Skalata Ventures

Go to Market

Change the channel: why less is more in customer acquisition

In the wise words of Loom cofounder Shahed Khan: “Most fast-growing startups acquire the majority of their customers from a…

4 minute read

Frontier

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Digital nations: An actual use case for the Metaverse?

As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative…

4 minute read

Another one bytes the dust: The difficult shift from digital to physical products

Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of…

3 minute read

A deep dive into deep tech

Superheroes don’t save the world; deep tech does. Deep tech can change lives, economies, the planet, and maybe even the ozone…

4 minute read

The cutting edge: Will edge computing kill cloud-based systems?

Edge computing is set to become the king of data storage and may eventually overtake cloud systems. 5G rollouts, self-driving…

4 minute read

Big Picture

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Big Picture

No more knocking down: Is discounting dead?

Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)…

4 minute read

Big Picture

Companies and cults: What’s the difference?

The word “follower” has changed a lot in the past couple of centuries. Once a synonym for Christian, it now refers to those who…

4 minute read

Big Picture

The emperor’s new clothing brand: What can we learn from Shein’s unseemly success?

We’ve swapped the changing rooms for the online checkout. Our beloved retail therapy has become just… retail. But the…

4 minute read

Brain Game

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Brain Game

NGL: When does founder fibbing become fraud?

Storytelling, cherry picking, fudging the numbers, fraud. Founder dishonesty comes on a sliding scale. You’re not 100% sure how…

4 minute read

Brain Game

Acts of will: Do founders need self discipline?

Why do we struggle so much with “self control”? Why do we mess up diets, skip gym sessions, and procrastinate over work duties?…

5 minute read

Brain Game

A bundle of ROI: Why your startup is not your baby

“It’s my baby” is something we hear a lot in corporate spaces, usually in reference to pet projects. When it comes to founders…

3 minute read

Brain Game

Founders and family: the ultimate juggling act (Part 1)

Entrepreneurs tend to wear their busyness like a badge of honour. They feel the pressure to do it all, see it all, and be it…

4 minute read

Indirect competitors: A direct threat?

The second brain: Meet your salary-free employee

Don’t fail after your first growth spurt

Popular Topics

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Digital nations: An actual use case for the Metaverse?

No more knocking down: Is discounting dead?

Warfare or fair play? Why it’s a good time to talk about competitor marketing

Another one bytes the dust: The difficult shift from digital to physical products

Change the channel: why less is more in customer acquisition

Frontier

Digital nations: An actual use case for the Metaverse?

Another one bytes the dust: The difficult shift from digital to physical products

A deep dive into deep tech

The cutting edge: Will edge computing kill cloud-based systems?

Go to Market

Warfare or fair play? Why it’s a good time to talk about competitor marketing

Rose tinted glasses: Are you in love with the product, not the problem?

Innovation wars: Protecting your product when patents can’t

Playbook

The rise of the fractional CXO

Part of the process: How and when to pivot your business

You had me at halo: How to pick your angel investor

Is growth hacking bullshit?

Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine

Red, Blue and Pink oceans: How choosing the right waters can stop you sinking

TikTok: The unofficial growth engine?

Nothing ventured. Nothing gained.

Big Picture

No more knocking down: Is discounting dead?

Companies and cults: What’s the difference?

The emperor’s new clothing brand: What can we learn from Shein’s unseemly success?

Brain Game

NGL: When does founder fibbing become fraud?

Acts of will: Do founders need self discipline?

A bundle of ROI: Why your startup is not your baby

Founders and family: the ultimate juggling act (Part 1)

Indirect competitors: A direct threat?

The second brain: Meet your salary-free employee

Don’t fail after your first growth spurt

Digital nations: An actual use case for the Metaverse?

No more knocking down: Is discounting dead?

Warfare or fair play? Why it’s a good time to talk about competitor marketing

Another one bytes the dust: The difficult shift from digital to physical products

Change the channel: why less is more in customer acquisition

Frontier

Digital nations: An actual use case for the Metaverse?

Another one bytes the dust: The difficult shift from digital to physical products

A deep dive into deep tech

The cutting edge: Will edge computing kill cloud-based systems?

Go to Market

Warfare or fair play? Why it’s a good time to talk about competitor marketing

Rose tinted glasses: Are you in love with the product, not the problem?

Innovation wars: Protecting your product when patents can’t

Playbook

The rise of the fractional CXO

Part of the process: How and when to pivot your business

You had me at halo: How to pick your angel investor

Is growth hacking bullshit?

Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine

Red, Blue and Pink oceans: How choosing the right waters can stop you sinking

TikTok: The unofficial growth engine?

Nothing ventured. Nothing gained.

Big Picture

No more knocking down: Is discounting dead?

Companies and cults: What’s the difference?

The emperor’s new clothing brand: What can we learn from Shein’s unseemly success?

Brain Game

NGL: When does founder fibbing become fraud?

Acts of will: Do founders need self discipline?

A bundle of ROI: Why your startup is not your baby

Founders and family: the ultimate juggling act (Part 1)

Nothing ventured, nothing gained.