Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Brain Game NGL: When does founder fibbing become fraud? Storytelling, cherry picking, fudging the numbers, fraud. Founder dishonesty comes on a sliding scale. You’re not 100% sure how... 4 minute read
Brain Game Acts of will: Do founders need self discipline? Why do we struggle so much with “self control”? Why do we mess up diets, skip gym sessions, and procrastinate over work duties?... 5 minute read
Brain Game A bundle of ROI: Why your startup is not your baby “It’s my baby” is something we hear a lot in corporate spaces, usually in reference to pet projects. When it comes to founders... 3 minute read
Brain Game Founders and family: the ultimate juggling act (Part 1) Entrepreneurs tend to wear their busyness like a badge of honour. They feel the pressure to do it all, see it all, and be it... 4 minute read
Brain Game Born with it: Personas of successful entrepreneurs Ah, self-awareness. It can be rare in the entrepreneurial world. If you've got it, you already have a major edge. Mike Wilner... 4 minute read
Brain Game Narcissism: a founder’s best friend? Everyone has narcissistic tendencies, which isn’t a bad thing. But successful founders take the cake. Mark Zuckerberg, Jeff... 3 minute read
Brain Game ‘A’ for effort: Should bosses reward effort over outcomes? Reward effort or outcome? Corporations pride themselves on building the next best thing, whether it be the iPhone, Google, or... 4 minute read
Brain Game Creativity in the chaos: ADHD in entrepreneurs Starting a business is hard enough for neurotypicals. Doing it with ADHD is an even bigger mountain to climb. But someone who’s... 4 minute read
Brain Game Startups and Sleep Part 3: The startups solving the sleep problem Following Parts 1 and 2, we know that sleep deprivation and social withdrawal is sabotaging startups, and that the illusion... 4 minute read
Brain Game 20 cognitive biases that can derail your startup We're all at the mercy of cognitive biases. The only reason we don't realise how much they affect us is because of the biases... 7 minute read