Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Playbook How do you get buy-in from investors? Bring them the chocolate It’s great to have proven traction, solid metrics, and healthy financials. But very few startup founders go into investor... 3 minute read
Playbook Life was meant for two. But are startups? You started up solo, and now you need to scale. Could you accelerate your efforts and multiply your success by finding a... 5 minute read
Playbook How shitty can my MVP really be? Releasing a minimum viable product is the perfectionist’s nightmare. You’ve got to fire early and iterate as you go - no time... 5 minute read
Go to Market Better than your boss: how startups can change the status quo Sometimes, the best innovations come from an employee getting so pissed off by industry-standard systems they take matters into... 5 minute read
Big Picture Forget unicorns, where are the phoenixes? How your startup can succeed during a recession Among the mythical beasts of the startup world, unicorns are getting kind of boring and decacorns are becoming obscene. It’s... 6 minute read
Playbook Follow the light: Why your startup needs a North Star Followed by tech founders everywhere, a North Star Metric is intended to illuminate your path to success. But how do you choose... 4 minute read
Go to Market Your Total Addressable Market: a total guessing game? Your TAM is a useful metric for estimating how much of a market you might be able to grab, and for presenting to investors. But... 4 minute read
Go to Market Your idea to steal someone else’s idea: a great idea? There’s an old saying: “Copycats deserve your ignorance, not your attention”. But ignoring clever copycats has been the... 6 minute read
Brain Game Finding the right brain to pick: The art of advisors Most startup founders who come barreling into the world of business are in their 20s and 30s. What they bring in passion and... 6 minute read
