Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Frontier The second brain: Meet your salary-free employee We often talk about needing a second pair of hands. What about a second brain? Think of the creative, growth-accelerating stuff... 5 minute read
Playbook Tracking the intangible: how do you measure the culture you’ve created? ‘Company culture’ - that dreaded buzzword used to buff out job ads lacking real benefits or proper pay. But the definition is... 6 minute read
Go to Market All bark, no bite: why it’s time to stop inflating metrics It seems that every week, new allegations of financial misconduct are encircling companies. Allianz has just been fined over... 4 minute read
Go to Market A practical guide to harvesting “thick” data Customers are getting more and more slippery. They know if service is free, they're the product, and they withhold their data... 4 minute read
Go to Market Is small data the new big data? Research shows that 40% of consumers will be tricking behaviour tracking metrics to intentionally devalue the personal data... 6 minute read
