Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Frontier Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... 4 minute read
Big Picture No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... 4 minute read
Frontier Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... 3 minute read
Go to Market Indirect competitors: A direct threat? Businesses have an average of 25 competitors. It’s probably easy to name 10 of your direct and 10 of your indirect competitors.... 4 minute read
Big Picture The emperor’s new clothing brand: What can we learn from Shein’s unseemly success? We’ve swapped the changing rooms for the online checkout. Our beloved retail therapy has become just… retail. But the... 4 minute read
Playbook The rise of the fractional CXO Companies are struggling to keep employees - and not just at the lower levels. 70% of high-level executives are seriously... 4 minute read
Playbook Part of the process: How and when to pivot your business Very few successful startups have materialised as the original business plan brought to life. Every founder has to iterate,... 3 minute read
Big Picture Your 9-to-5 can’t stop your side hustle Very few founders have the privilege of skipping conventional employment. Most of us need the money. Many of us need the... 4 minute read
Playbook You had me at halo: How to pick your angel investor ‘Angel’ is an old investing term that used to refer to wealthy theatre donors. But it’s remained apt in its modern... 4 minute read
Playbook Venture potential: When is a business built for VC backing? For a world built on tech, metrics, and business models, there sure is a lot of romance in the startup scene. Many... 3 minute read
