Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Go to Market Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... 5 minute read
Playbook Venture potential: When is a business built for VC backing? For a world built on tech, metrics, and business models, there sure is a lot of romance in the startup scene. Many... 3 minute read
Playbook The Faustian nature of fundraising: why a successful raise doesn’t equal a successful startup For startups, there’s an undeniable glory that comes with a multi-million dollar raise. But big money comes with baggage. A... 5 minute read
Playbook SaaS series: The cadence (operating a SaaS startup) If things start feeling a little out of control in your startup - mismatched calendars, undefined roles, and lots of... 3 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Playbook SaaS series: Giving it away for free We’re in an era of many eras. The SaaS era, the freemium era, the “consumerization of enterprise” era. Thanks to the cloud and... 4 minute read
Playbook Runaway train: why startup founders shouldn’t chase the hype Blockchain, AI, VR, and other tech buzzwords are flooding the market and everyone's throwing money at The Next Big Thing™. You... 4 minute read
Go to Market No such thing as a free lunch: how far can you take your startup on free tech? A tech stack with a $0 price tag. What’s not to love? Without capital to kick things off, the temptation for founders to build... 4 minute read
Go to Market Going viral IRL: Design for design’s sake? Virality isn’t just an online phenomenon. Real-world products can catch the loop and go viral too, by being seen, heard, and... 4 minute read
Playbook From Pan to Peter: Every startup has to grow up someday The debate rages on. At what point does a startup mature into something else? If you listen to some, it’s all semantics - a... 5 minute read
