Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Playbook Marketing to the converted: How to turn your early customers into evangelists Brand evangelism is no longer just for comic book nerds or smartphone stans. Peoples’ buying habits are increasingly reflecting... 4 minute read
Go to Market Innovation wars: Protecting your product when patents can’t A question every founder should ask is: what’s to stop someone else creating the exact same product as me? What’s to stop them... 3 minute read
Playbook The Faustian nature of fundraising: why a successful raise doesn’t equal a successful startup For startups, there’s an undeniable glory that comes with a multi-million dollar raise. But big money comes with baggage. A... 5 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Playbook From Pan to Peter: Every startup has to grow up someday The debate rages on. At what point does a startup mature into something else? If you listen to some, it’s all semantics - a... 5 minute read
Frontier Brave new roads: Electrifying the automotive industry It's a great time to be a car executive. The Australian government is looking to introduce mandatory fuel efficiency standards... 5 minute read
Go to Market Adtech, walled gardens and Apple part 2: When Big Tech attacks Big Tech When the world's most formidable brand decides to launch a new service, everyone in its competitive wake, directly or... 4 minute read
Go to Market Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine Data is the currency of the 21st century. Platforms like Google and Facebook make huge profits selling it to advertisers. Now,... 4 minute read
Frontier BMW’s bum-warming fee: the pros and cons of the subscription economy BMW’s controversial subscription model is all operated remotely - no trips to the garage for upgrades, you can change your mind... 4 minute read
Big Picture Media portrayal of success: Female CEO vs male CEO Female founders, CEOs, and upper management aren’t exactly a novelty. So why is the media still clinging to the ‘girlboss’... 5 minute read
