Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Big Picture Companies and cults: What’s the difference? The word “follower” has changed a lot in the past couple of centuries. Once a synonym for Christian, it now refers to those who... 4 minute read
Playbook You had me at halo: How to pick your angel investor ‘Angel’ is an old investing term that used to refer to wealthy theatre donors. But it’s remained apt in its modern... 4 minute read
Go to Market Rose tinted glasses: Are you in love with the product, not the problem? We spend our personal lives hoping not to encounter problems. But as founders, there’s nothing better. Especially when it’s... 3 minute read
Playbook Married to your job: What do investors make of couple founders? When your cofounder is your spouse, you’ll hear “when are you coming home?” much less than “how late can you work?”. Or they... 3 minute read
Big Picture Labour’s student startup year: throwing good student debt after bad? Labour’s new Startup Year loan - a (repayable) $11,000 opportunity for students to get stuck into their startup ideas rather... 4 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Big Picture Forget fake news: Fake reviews are costing us billions Fake online reviews plague small businesses, costing them USD $152 billion in 2021. Damages over lost revenue must be... 6 minute read
Playbook SaaS series: Org charts and why you need them There comes a time when every startup has to move on from that hands-on, mucking in, everyone doing everything stage. At some... 7 minute read
Brain Game Born with it: Personas of successful entrepreneurs Ah, self-awareness. It can be rare in the entrepreneurial world. If you've got it, you already have a major edge. Mike Wilner... 4 minute read
Go to Market The marketing misconception: Why money can’t buy your customer’s love Founders from non-marketing backgrounds are making a big mistake with marketing. Many view it as a coin-operated activity. Put... 4 minute read
