Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Go to Market Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... 5 minute read
Go to Market Indirect competitors: A direct threat? Businesses have an average of 25 competitors. It’s probably easy to name 10 of your direct and 10 of your indirect competitors.... 4 minute read
Go to Market Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine Data is the currency of the 21st century. Platforms like Google and Facebook make huge profits selling it to advertisers. Now,... 4 minute read
Go to Market TikTok: The unofficial growth engine? In a time when 15 year old influencers can cause a national shortage of Cerave skincare products, viral success on the For You... 6 minute read
Playbook Tracking the intangible: how do you measure the culture you’ve created? ‘Company culture’ - that dreaded buzzword used to buff out job ads lacking real benefits or proper pay. But the definition is... 6 minute read
Big Picture Curbing Wall Street’s unrealistic expectations The market mantra of the past two decades has been “growth at all costs”. That isn’t working anymore. But even the “too big to... 5 minute read
Playbook Inside parc ferme: What startups can learn from F1 There is perhaps no finer example in the world of finesse, pride, and teamwork than what’s seen in F1. There are a surprising... 4 minute read
Playbook Shut up and listen: how to build a community The need to build connection with customers is nothing new for startups. But how do you go past superficial measures and build... 6 minute read
Go to Market Your idea to steal someone else’s idea: a great idea? There’s an old saying: “Copycats deserve your ignorance, not your attention”. But ignoring clever copycats has been the... 6 minute read
Go to Market Is growth hacking bullshit? There's a kind of irony to the term hacking. It tends to be used by hacks of a different kind. Business gurus with questionable... 4 minute read
