Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Go to Market Change the channel: why less is more in customer acquisition In the wise words of Loom cofounder Shahed Khan: “Most fast-growing startups acquire the majority of their customers from a... 4 minute read
Go to Market All bark, no bite: why it’s time to stop inflating metrics It seems that every week, new allegations of financial misconduct are encircling companies. Allianz has just been fined over... 4 minute read
Playbook How storytelling can replace sales figures When your investors don’t have revenue stats to buy into, you need to give them a story. That story should have a beginning, a... 4 minute read
