Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Frontier Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... 3 minute read
Big Picture The emperor’s new clothing brand: What can we learn from Shein’s unseemly success? We’ve swapped the changing rooms for the online checkout. Our beloved retail therapy has become just… retail. But the... 4 minute read
Big Picture Your 9-to-5 can’t stop your side hustle Very few founders have the privilege of skipping conventional employment. Most of us need the money. Many of us need the... 4 minute read
Playbook The great connectors: Creating capital with a cut-through marketplace Online marketplaces empower users to share unused assets, resell unused goods, and monetise the previously unprofitable. They... 3 minute read
Go to Market Rose tinted glasses: Are you in love with the product, not the problem? We spend our personal lives hoping not to encounter problems. But as founders, there’s nothing better. Especially when it’s... 3 minute read
Go to Market Innovation wars: Protecting your product when patents can’t A question every founder should ask is: what’s to stop someone else creating the exact same product as me? What’s to stop them... 3 minute read
Go to Market Gold, good enough, or just garbage: Why your MVP can’t be too minimal The speed-cost-quality triangle applies to most areas in business. The theory goes that you can’t have all three, so choose... 3 minute read
Playbook SaaS series: Sales school for SaaS SaaS is the darling of modern day IT. In the Australian market, revenue for SaaS companies is projected to reach $3.68 billion... 4 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Big Picture Forget fake news: Fake reviews are costing us billions Fake online reviews plague small businesses, costing them USD $152 billion in 2021. Damages over lost revenue must be... 6 minute read
