Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Big Picture Your 9-to-5 can’t stop your side hustle Very few founders have the privilege of skipping conventional employment. Most of us need the money. Many of us need the... 4 minute read
Brain Game NGL: When does founder fibbing become fraud? Storytelling, cherry picking, fudging the numbers, fraud. Founder dishonesty comes on a sliding scale. You’re not 100% sure how... 4 minute read
Playbook The Faustian nature of fundraising: why a successful raise doesn’t equal a successful startup For startups, there’s an undeniable glory that comes with a multi-million dollar raise. But big money comes with baggage. A... 5 minute read
Brain Game Acts of will: Do founders need self discipline? Why do we struggle so much with “self control”? Why do we mess up diets, skip gym sessions, and procrastinate over work duties?... 5 minute read
Brain Game A bundle of ROI: Why your startup is not your baby “It’s my baby” is something we hear a lot in corporate spaces, usually in reference to pet projects. When it comes to founders... 3 minute read
Playbook When sales stall: the trough of disillusionment Plan for the worst, hope for the best. Whether they realise it or not, it’s the edge startup founders tend to live on. It takes... 4 minute read
Playbook Master of all trades: the potential of multipotentialites Has your career been anything but linear? Do you balance myriad interests and pursuits? What you might’ve thought was a short... 4 minute read
Brain Game Creativity in the chaos: ADHD in entrepreneurs Starting a business is hard enough for neurotypicals. Doing it with ADHD is an even bigger mountain to climb. But someone who’s... 4 minute read
Brain Game Startups and Sleep Part 3: The startups solving the sleep problem Following Parts 1 and 2, we know that sleep deprivation and social withdrawal is sabotaging startups, and that the illusion... 4 minute read
Brain Game 20 cognitive biases that can derail your startup We're all at the mercy of cognitive biases. The only reason we don't realise how much they affect us is because of the biases... 7 minute read
