How storytelling can replace sales figures When your investors don’t have revenue stats to buy into, you need to give them a story. That story should have a beginning, a... byMaxine LeeJune 17, 2022
Blockchain: an unlikely balm for the music industry’s broken heart? Spotify drama has been in the news for almost a decade, ever since 23-year-old Taylor Swift’s rebellion against the meagre... byTom SmalleyJune 7, 2022
AR, VR, and TTRPGs: are these acronyms the future of fantasy? If you've ever dreamed of communicating by holograms, you might be in for a pleasant surprise. AR is taking on a whole new life... bySam HendersonJune 27, 2022
Is growth hacking bullshit? There's a kind of irony to the term hacking. It tends to be used by hacks of a different kind. Business gurus with questionable... bySam HendersonMay 30, 2022
Playbook How storytelling can replace sales figures When your investors don’t have revenue stats to buy into, you need to give them a story. That story should have a beginning, a... 4 minute read
Go to Market A practical guide to harvesting “thick” data Customers are getting more and more slippery. They know if service is free, they're the product, and they withhold their data... 4 minute read
Go to Market It’s a match: why now’s the time for startups to court government contracts Startups and government contracts have a habit of avoiding each other like exes at a cocktail party. Large and well-established... 5 minute read
Go to Market Why two-sided marketplaces are so awkward The 2010s were the era of the two-sided marketplace. eBay set the stage in the years before; Uber, AirBnB, and Amazon swept in... 5 minute read
Go to Market Red, Blue and Pink oceans: How choosing the right waters can stop you sinking Startups are constantly being told to “do things differently”. Blue Ocean Strategy is one of the few frameworks that actually... 7 minute read
