Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Big Picture No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... 4 minute read
Playbook Part of the process: How and when to pivot your business Very few successful startups have materialised as the original business plan brought to life. Every founder has to iterate,... 3 minute read
Playbook SaaS series: White whales or small fry? The right SaaS can be a silver bullet for business customers. If you can develop a great solution to a real commercial problem,... 4 minute read
Playbook SaaS series: Sales school for SaaS SaaS is the darling of modern day IT. In the Australian market, revenue for SaaS companies is projected to reach $3.68 billion... 4 minute read
Playbook SaaS series: Commanding the boardroom No matter how informal your startup or how slouchy your break room chairs, boardroom meetings are formal affairs. Not because... 3 minute read
Playbook SaaS series: Giving it away for free We’re in an era of many eras. The SaaS era, the freemium era, the “consumerization of enterprise” era. Thanks to the cloud and... 4 minute read
Playbook SaaS series: Org charts and why you need them There comes a time when every startup has to move on from that hands-on, mucking in, everyone doing everything stage. At some... 7 minute read
Playbook SaaS series: Two sheets to the wind and no customers in sight The period of time between launching an MVP and getting your first paying customers is a period of horrible uncertainty and... 3 minute read
Playbook SaaS series: Navigating acronym hell, or how to select your metrics It was Lewis Carroll who said, “If you don't know where you're going, any road will get you there”. This is an exceedingly bad... 4 minute read
Playbook When sales stall: the trough of disillusionment Plan for the worst, hope for the best. Whether they realise it or not, it’s the edge startup founders tend to live on. It takes... 4 minute read
