Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Go to Market Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... 5 minute read
Playbook The Faustian nature of fundraising: why a successful raise doesn’t equal a successful startup For startups, there’s an undeniable glory that comes with a multi-million dollar raise. But big money comes with baggage. A... 5 minute read
Playbook SaaS series: Sales school for SaaS SaaS is the darling of modern day IT. In the Australian market, revenue for SaaS companies is projected to reach $3.68 billion... 4 minute read
Playbook SaaS series: The cadence (operating a SaaS startup) If things start feeling a little out of control in your startup - mismatched calendars, undefined roles, and lots of... 3 minute read
Brain Game Acts of will: Do founders need self discipline? Why do we struggle so much with “self control”? Why do we mess up diets, skip gym sessions, and procrastinate over work duties?... 5 minute read
Playbook SaaS series: Giving it away for free We’re in an era of many eras. The SaaS era, the freemium era, the “consumerization of enterprise” era. Thanks to the cloud and... 4 minute read
Playbook SaaS series: Two sheets to the wind and no customers in sight The period of time between launching an MVP and getting your first paying customers is a period of horrible uncertainty and... 3 minute read
Playbook SaaS series: Navigating acronym hell, or how to select your metrics It was Lewis Carroll who said, “If you don't know where you're going, any road will get you there”. This is an exceedingly bad... 4 minute read
Playbook When sales stall: the trough of disillusionment Plan for the worst, hope for the best. Whether they realise it or not, it’s the edge startup founders tend to live on. It takes... 4 minute read
Brain Game Born with it: Personas of successful entrepreneurs Ah, self-awareness. It can be rare in the entrepreneurial world. If you've got it, you already have a major edge. Mike Wilner... 4 minute read
