Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Playbook Striking gold with CX Excellent customer experience is not just a friendly customer service call centre. It's about seamless design, authentic... 3 minute read
Frontier The cutting edge: Will edge computing kill cloud-based systems? Edge computing is set to become the king of data storage and may eventually overtake cloud systems. 5G rollouts, self-driving... 4 minute read
Frontier Military intelligence: do robots have a place in the Australian Armed Forces? AI has been saving civilian lives by improving healthcare, preventing accidents, and even collecting data to stop human... 4 minute read
Playbook SaaS series: Giving it away for free We’re in an era of many eras. The SaaS era, the freemium era, the “consumerization of enterprise” era. Thanks to the cloud and... 4 minute read
Go to Market No such thing as a free lunch: how far can you take your startup on free tech? A tech stack with a $0 price tag. What’s not to love? Without capital to kick things off, the temptation for founders to build... 4 minute read
Go to Market Going viral IRL: Design for design’s sake? Virality isn’t just an online phenomenon. Real-world products can catch the loop and go viral too, by being seen, heard, and... 4 minute read
Frontier Brave new roads: Electrifying the automotive industry It's a great time to be a car executive. The Australian government is looking to introduce mandatory fuel efficiency standards... 5 minute read
Go to Market Adtech, walled gardens and Apple part 2: When Big Tech attacks Big Tech When the world's most formidable brand decides to launch a new service, everyone in its competitive wake, directly or... 4 minute read
Go to Market Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine Data is the currency of the 21st century. Platforms like Google and Facebook make huge profits selling it to advertisers. Now,... 4 minute read
Playbook Unscalable growth: Why not scaling doesn’t mean failing Finding successful methods of growth can mean the difference between a startup’s success or failure. This means using... 4 minute read
