Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Playbook Part of the process: How and when to pivot your business Very few successful startups have materialised as the original business plan brought to life. Every founder has to iterate,... 3 minute read
Big Picture Your 9-to-5 can’t stop your side hustle Very few founders have the privilege of skipping conventional employment. Most of us need the money. Many of us need the... 4 minute read
Playbook You had me at halo: How to pick your angel investor ‘Angel’ is an old investing term that used to refer to wealthy theatre donors. But it’s remained apt in its modern... 4 minute read
Playbook Striking gold with CX Excellent customer experience is not just a friendly customer service call centre. It's about seamless design, authentic... 3 minute read
Go to Market Rose tinted glasses: Are you in love with the product, not the problem? We spend our personal lives hoping not to encounter problems. But as founders, there’s nothing better. Especially when it’s... 3 minute read
Brain Game NGL: When does founder fibbing become fraud? Storytelling, cherry picking, fudging the numbers, fraud. Founder dishonesty comes on a sliding scale. You’re not 100% sure how... 4 minute read
Playbook SaaS series: The cadence (operating a SaaS startup) If things start feeling a little out of control in your startup - mismatched calendars, undefined roles, and lots of... 3 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Big Picture Forget fake news: Fake reviews are costing us billions Fake online reviews plague small businesses, costing them USD $152 billion in 2021. Damages over lost revenue must be... 6 minute read
Brain Game Acts of will: Do founders need self discipline? Why do we struggle so much with “self control”? Why do we mess up diets, skip gym sessions, and procrastinate over work duties?... 5 minute read
