Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Big Picture No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... 4 minute read
Big Picture Companies and cults: What’s the difference? The word “follower” has changed a lot in the past couple of centuries. Once a synonym for Christian, it now refers to those who... 4 minute read
Big Picture The emperor’s new clothing brand: What can we learn from Shein’s unseemly success? We’ve swapped the changing rooms for the online checkout. Our beloved retail therapy has become just… retail. But the... 4 minute read
Big Picture Your 9-to-5 can’t stop your side hustle Very few founders have the privilege of skipping conventional employment. Most of us need the money. Many of us need the... 4 minute read
Big Picture Labour’s student startup year: throwing good student debt after bad? Labour’s new Startup Year loan - a (repayable) $11,000 opportunity for students to get stuck into their startup ideas rather... 4 minute read
Big Picture B2B: An exciting investment, or just a safe bet? The pandemic was kind to B2B. Business is good in the world of business. In response, investment in B2C has dipped. Have the... 4 minute read
Big Picture Forget fake news: Fake reviews are costing us billions Fake online reviews plague small businesses, costing them USD $152 billion in 2021. Damages over lost revenue must be... 6 minute read
Big Picture Killing time: Why your job achieves nothing Technology and automation were supposed to liberate us. Instead, the opposite happened. Corporations invented more meaningless... 7 minute read
Big Picture Dip dodgers: can Australia skirt a global recession? Corporations are tightening their purse strings, stock market prices are plummeting, inflation is skyrocketing, and nations... 4 minute read
Big Picture Can we still have nice things? How Aussie startups are mixing luxury with sustainability Luxury isn’t what it used to be. Consciences are changing, generations are moving up. Sustainable practices are non-negotiable,... 5 minute read