Digital nations: An actual use case for the Metaverse? As the oceans rise and threaten to engulf the low-lying island nation of Tuvalu, its people have come up with an innovative... byLeisel GrimesMarch 15, 2023
No more knocking down: Is discounting dead? Sales used to be functional. A natural go-to when stock really wasn’t selling. Now, it seems like everything’s (robot voice)... byLeisel GrimesMarch 15, 2023
Warfare or fair play? Why it’s a good time to talk about competitor marketing In the current landscape, “unethical” is a very loaded word. You might hear it in reference to open-pit mining, selling data,... bySamMarch 14, 2023
Another one bytes the dust: The difficult shift from digital to physical products Google generates $200 billion a year. It also crashes out of new product launches spectacularly and regularly. When both of... byLeisel GrimesMarch 15, 2023
Go to Market Adtech, walled gardens and Apple part 2: When Big Tech attacks Big Tech When the world's most formidable brand decides to launch a new service, everyone in its competitive wake, directly or... 4 minute read
Go to Market Adtech, walled gardens and Apple part 1: Why Apple’s DSP is a data goldmine Data is the currency of the 21st century. Platforms like Google and Facebook make huge profits selling it to advertisers. Now,... 4 minute read
Go to Market The marketing misconception: Why money can’t buy your customer’s love Founders from non-marketing backgrounds are making a big mistake with marketing. Many view it as a coin-operated activity. Put... 4 minute read
Frontier The second brain: Meet your salary-free employee We often talk about needing a second pair of hands. What about a second brain? Think of the creative, growth-accelerating stuff... 5 minute read
Frontier What can AI do for AU? Maxus AI, robots, and indigenous art We’re all familiar with Alexa and Face ID. Some of us have experienced self-driving cars. But few have a true grasp of the... 6 minute read
Frontier “Class, meet your new artificial teacher” AI: the technology is here. It works. It has done for a while. So why is its rollout so slow in education, a sector in which... 5 minute read
